Arthur A. Thompson, Jr., University of Alabama - Tuscaloosa
A. J. Strickland III, University of Alabama - Tuscaloosa
John E. Gamble, University of South Alabama
McGraw Hill
2008
Contents of the book
Part 1: Concepts and Techniques for Crafting and Executing Strategy
Section A: Introduction and Overview
Chapter 1: What Is Strategy and Why Is It Important?
Chapter 2: The Managerial Process of Crafting and Executing Strategy
Section B: Core Concepts and Analytical Tools
Chapter 3: Evaluating a Company’s External Environment
Chapter 4: Evaluating a Company’s Resources and Competitive Position
Section C: Crafting a Strategy
Chapter 5: Five Generic Competitive Strategies—Which One to Employ?
Chapter 6: Supplementing the Chosen Strategy: Other Important Strategy Choices
Chapter 7: Competing in Foreign Markets
Chapter 8: Tailoring Strategy to Fit Specific Industry and Company Situations
Chapter 9: Diversification: Strategies for Managing a Group of Businesses
Chapter 10: Strategy, Ethics, and Social Responsibility
Section D: Executing the Strategy
Chapter 11: Building an Organization Capable of Good Strategy Execution
Chapter 12: Managing Internal Operations: Actions That Facilitate Better Strategy Execution
Chapter 13: Corporate Culture and Leadership: Keys to Good Strategy Execution
http://highered.mcgraw-hill.com/sites/0073381241/information_center_view0/table_of_contents.html
Core concepts - In the book student edition
