Tuesday, December 20, 2011

Crafting & Executing Strategy: Concepts and Cases, 16/e - Book Information, Review and Summaries

The Quest for Competitive Advantage: Concepts and Cases, 16/e

Arthur A. Thompson, Jr., University of Alabama - Tuscaloosa
A. J. Strickland III, University of Alabama - Tuscaloosa
John E. Gamble, University of South Alabama



McGraw Hill
2008

Contents of the book

Part 1: Concepts and Techniques for Crafting and Executing Strategy

Section A: Introduction and Overview

Chapter 1: What Is Strategy and Why Is It Important?
Chapter 2: The Managerial Process of Crafting and Executing Strategy

Section B: Core Concepts and Analytical Tools

Chapter 3: Evaluating a Company’s External Environment
Chapter 4: Evaluating a Company’s Resources and Competitive Position

Section C: Crafting a Strategy

Chapter 5: Five Generic Competitive Strategies—Which One to Employ?
Chapter 6: Supplementing the Chosen Strategy: Other Important Strategy Choices
Chapter 7: Competing in Foreign Markets
Chapter 8: Tailoring Strategy to Fit Specific Industry and Company Situations
Chapter 9: Diversification: Strategies for Managing a Group of Businesses
Chapter 10: Strategy, Ethics, and Social Responsibility

Section D: Executing the Strategy

Chapter 11: Building an Organization Capable of Good Strategy Execution
Chapter 12: Managing Internal Operations: Actions That Facilitate Better Strategy Execution
Chapter 13: Corporate Culture and Leadership: Keys to Good Strategy Execution


http://highered.mcgraw-hill.com/sites/0073381241/information_center_view0/table_of_contents.html

Core concepts - In the book student edition


Chapter 1

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